WHY SOLOPRENEUR BUSINESSES STALL
Life isn't meant to be walked alone. Yet, when you are a solopreneur, you wear all the hats.
When I first started my business, I was so excited. In fact, I can honestly say I was more excited about delving into the business side of things than actually doing the work I was trained to do. I set up everything beautifully and opened the doors for business.
The better I got at navigating my alternative health practice, the worse I got at the business side of things. With a background in business, I should have known better.
What happened to me over 15 years ago happens to almost every healing arts practitioner I meet. You started out of passion to help others and live in service of your gifts, and the more you focus on your genius, the more the business slips. Or maybe the business side was never strong.
Regardless of your reasons, running solo in business is no small task. A lack of revenue creates a do-it-all-yourself attitude. Doing it all yourself leads to burnout and forces a choice between seeing more clients and continuing your revenue stream or paying attention to the small details of business.
One problem leads to another, and so forth. Solopreneur businesses fail for the same reason small businesses fail. A lack of planning, implementation of tools necessary to automate growth, and an attitude of limitation.
If you want your healing arts business to be successful, you've got to put the right foundation in place.
1. You have to find the right support in order to do what you do best.
2. You need to treat your business like a business, if you want to see yourself doing what you started out to accomplish one, three, five or even ten years from now.
3. You must identify any current gaps and find immediate solutions to increase profitability and business operations
4. You must know and understand your strengths and weaknesses, finding help to fill in where you can't master a process.
You help people get well, feel supported, and find important solutions so they can move forward in life. It is pertinent and essential you apply the same philosophy to your own practice.
If you overlook the business side of your healing arts practice, chances are your business will remain a hobby or you'll be forced to put it back up on the shelf.
You can't help anyone if your doors are closed.
Do what you do best and open to solutions that can help you get moving again. Your clients, your family, and your soul will be all the better for it.